YouTube and KFF Launch Tackling Health Equity Through Information Quality Program

According to a Sept. 12 news release, YouTube announced the launch of THE-IQ (tackling health equity through Information Quality), a program in partnership with KFF (Kaiser Family Foundation). THE-IQ, KFF will work with three organizations—The Loveland Foundation, National Birth Equity Collaborative (NBEC) and Satcher Health Leadership Institute—that serve underrepresented and under-resourced communities. The organizations will work together to produce video series that look at health equity from the perspective of mental health, maternal health, and healthcare access, which are the areas of focus of the three organizations. The videos are planned for release in November.

The news release explains that the social determinants of health have been studied for years but there is another area of focus—information as a determinant of health. “Equitable access to high-quality information allows folks to make smart decisions about their own health—and it’s something we want to provide outside of the limited opportunities physicians have with people in the exam room,” the release notes.

The news release says that “The Social Impact team at KFF leads creative strategy, content development and media placement, working to provide accessible facts and dispel misinformation about important health issues facing underserved communities. Leveraging their proven track record in using video to scale health communication messages, KFF will provide hands-on production coordination for the participating organizations in THE-IQ. They will also provide access to their in-house experts across policy analysis, polling and social impact media campaigns to help each organization develop their unique voice on YouTube.”

Moreover, “Each organization will create videos on specific areas of interest and specialization: The Loveland Foundation will focus on mental health access for Black women and girls, Satcher Health Leadership Institute will focus on the root causes or upstream determinants and fundamental drivers of health inequities, including data challenges and opportunities. And the National Birth Equity Collaborative’s focus is tied to improving the health outcomes of Black birthing people.”

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